Meinhardt Group
January 2023 to Present
Reporting directly to the Executive Chairman of Meinhardt Group, Dr Shahzad Nasim, I lead the marketing, communications and branding department and function of Meinhardt Group, a global planning, design, project and construction management firm, and the largest private engineering firm in Asia, with more than 6,000 staff in over 60 offices worldwide.
One of my notable accomplishments during my tenure is the successful organisation and management of Meinhardt Singapore’s 50th Anniversary celebration which was officiated by the Senior Minister of State for Trade and Industry, Ms Low Yen Ling, and took place at the Shangri La Hotel on 13 September 2024.
My key deliverables for this milestone event include the writing, editing and production of the commemorative 200-page Meinhardt Singapore 50th Anniversary book; production of the brand new Meinhard Group corporate video; production of VIP premium gifts which are crystal cubes with laser engraving of Meinhardt City, and non-VIP corporate gifts; event management, emcee script and coordination; event invitations; thank you eDMs; media and marketing materials; social media and publicity; media relations, as well as liaison and interface with IMDA officials and Ministry of Trade and Industry.
I generated positive media coverage for the event including an online article on Lianhe Zaobao.com.
Additionally, I spearheaded the planning and organisation of Meinhardt’s hosting of a high-level delegation led by the Chief Executive of the Hong Kong Special Administrative Region (HKSAR), Mr John Lee, at Meinhardt Group’s HQ in Singapore on Monday, 24 July 2024. The delegation consisted of top senior Government officials from HKSAR and the Hong Kong Economic and Trade Office (HKETO); representatives from the Hong Kong Trade Development Council (HKTDC), as well as prominent leaders from various sectors.
Mr Lee was joined by five of the most senior members on his governing team including Mr Michael Wong Wai Lun, Deputy Financial Secretary; Mr Christopher Hui Ching Yu, Secretary for Financial Services and the Treasury; Mr Algernon Yau Ying Wah, Secretary for Commerce and Economic Development; Mr Lam Sai Hung, Secretary for Transport and Logistics, and Prof Sun Dong, Secretary for Innovation, Technology and Industry.
Apart from organising the event, I wrote and produced the press release (in English and Chinese/Mandarin), onsite branding materials, social media posts, as well as Dr Nasim’s speech which was delivered during the visit.
I also pitched and generated prolific and positive media coverage in several top-tier mainstream and business/trade media publications in Hong Kong and Greater China including South China Morning Post, Sing Pao Daily News, Ming Pao, Macau Business and Wen Weibo, etc.
I have achieved my objective of profiling and promoting Meinhardt Group as one of the world’s largest and leading global consultancy powerhouses synonymous with digital transformation and sustainability via the following deliverables:
Manage senior management’s (Executive Chairman and Group CEO) internal and external communications such as speeches, thank you letters, staff memos and announcements.
Generate social media buzz and media coverage that demonstrate Meinhardt’s thought leadership and expertise across every part of the built environment value chain, anchored on digitalisation and sustainability.
Create compelling narratives and high quality content that highlight the collective strengths of Meinhardt Group.
Showcase Meinhardt’s projects, and key milestones and achievements, through various owned and earned platforms including the Meinhardt Group website, client e-newsletter – Momentum, and social media channels including LinkedIn, Facebook and X so as to reinforce Meinhardt Group’s stature and standing as the preferred partner for building thriving, sustainable and liveable cities.
Refresh Meinhardt’s social media presence and reach by regularly publishing insightful and engaging posts on Meinhardt’s thought leadership, new developments and announcements, awards and accolades, and sharpening and maintaining our mindshare and engagement with our audience on these platforms. Notably, I also grew our number of followers on LinkedIn by close to 70% from 59,000 in January 2023 to 99,174 in August 2025.
Key Examples of Media Coverage that I have garnered:
1. Channel NewsAsia
Ms Bhavya Kukrety, former Managing Director of Meinhardt SUIT (Smart and Sustainable Urban Infrastructure Transformation), was featured on Channel NewsAsia (CNA) on 18 October 2024 in a ‘live’ studio interview about the upcoming PSA Supply Chain Hub in Tuas – a pivotal development that reinforces Singapore’s role as a globally competitive maritime hub.
Watch the interview via this link.
2. The Straits Times
"Sky-high demolitions: What is behind Singapore’s many skyscraper tear-downs"
Ms Ruchi Bhatia, Executive Director of Energy & Sustainability at Meinhardt SUIT (Smart and Sustainable Urban Infrastructure Transformation), was extensively quoted in a feature article, “Sky-high Demolitions: What is Behind Singapore’s Many Skyscraper Tear-downs”, which was published in The Straits Times on 9 November 2024.
Read the full article in The Straits Times.
3. The Business Times
"Ex-Surbana Jurong MD joins Meinhardt as Singapore COO and global board member"
Appointment of Dr Eugene Seah as (former) Chief Operating Officer, Meinhardt Singapore and Global Board Member
Read the full article in The Business Times.
4. The Business Times
"Stop structural gymnastics, avoid demolishing buildings, Singapore urged"
A new wave of sustainable architectural design is on the horizon in Singapore, led by industry experts like Dr. Eugene Seah, (former) Chief Operating Officer of Meinhardt Singapore and Global Board Member, Meinhardt Group.
In an article published by The Business Times of Singapore –“Stop structural gymnastics, avoid demolishing buildings, Singapore urged” – Dr. Eugene Seah was quoted as advocating for the adaptive reuse of buildings which entails keeping their shell or core as opposed to demolition and new build.
Read the full article in The Business Times.
5. Lianhe Zaobao
Interview with Meinhardt Group CEO, Omar Shahzad, on Meinhardt's expansion into Kazakhstan in Lianhe Zaobao on 16 July 2023
6. The Straits Times
"Innovation Day 2023: Rallying Companies Together to Achieve the City-State's Net-Zero Ambitions"
Dr Eugene Seah, (former) Global Board Member and Chief Operating Officer, Meinhardt Singapore, was one of the distinguished guest speakers at Schneider Electric's Innovation Day Singapore 2023.
In his comments which were published in an article in The Straits Times entitled “Innovation Day Singapore 2023: Rallying companies together to achieve the city-state’s net-zero ambitions”, Dr Seah made this point:
“The role of governments in setting targets and providing support is critical, but even more crucial is the unity of businesses and their ability to come together to address climate change and net-zero aims. When companies rally behind common objectives, this fosters a cohesive ecosystem where necessary business and supply chain processes naturally align.”
Read the full article in The Straits Times.
