Eurokars Group
July 2016 to February 2021
General Manager, Group PR and Corporate Communications
I supervised and spearheaded all marketing, branding, communications, media, PR and CSR functions at both the Group and brand levels across four markets in the region, namely Singapore, Indonesia, China and Australia. I managed a team of 30 marketing, events management and communications staff. I was the key Eurokars Group media spokesperson and the main liaison for all local and regional/ international media. I was also responsible for the branding, marketing and communications needs of the company’s portfolio of luxury and high-end automobile brands including Porsche, Rolls Royce, McLaren, MINI, BMW, Ferrari, Maserati, MG and Mazda.
Key Examples of the Media Coverage that I garnered:
1. The Straits Times
Eurokars donates new vehicle to Singapore Red Cross to ferry elderly and disabled.
https://www.straitstimes.com/singapore/eurokars-donates-new-transport-vehicle-to-singapore-red-cross-to-ferry-elderly-and
2. Sgcarmart
Eurokars Group donates a transporter to the Singapore Red Cross.
https://www.sgcarmart.com/articles/news/eurokars-group-donates-a-transporter-to-the-singapore-red-cross-26206
3. Torque
Eurokars Group donates a transporter to the Singapore Red Cross.
https://www.torque.com.sg/news/eurokars-group-donates-a-transporter-to-singapore-red-cross/
4. Autocar Malaysia
Eurokars Group donates modified transporter to Singapore Red Cross
https://autocarmalaysia.com/2021/01/22/singapore-red-cross-receives-modified-transporter-from-eurokars-group/
5. Eurokars Group Rings in the New Year with the Gift of a Transporter to the Singapore Red Cross
https://eurokarsgroup.com/newsroom/eurokars-group-rings-in-the-new-year-with-the-gift-of-a-transporter-to-the-singapore-red-cross
6. The Business Times
Eurokars continues its infrastructure expansion
https://www.businesstimes.com.sg/companies-markets/eurokars-continues-infrastructure-expansion-eyes-listing
Eurokars donates new ambulance to TTSH, NCID
https://www.businesstimes.com.sg/esg/giving-back/eurokars-group-donates-new-ambulance-ttsh-ncid
7. Sgcarmart
Eurokars opens new aftersales centre at Tanjong Penjuru
https://www.sgcarmart.com/articles/news/eurokars-opens-new-aftersales-centre-at-tanjong-penjuru-21852
8. Torque
Eurokars Aftersales Centre Opens in Singapore
https://www.torque.com.sg/news/eurokars-aftersales-centre-opens-in-singapore/
Eurokars Group donates an ambulance to Tan Tock Seng Hospital
https://www.torque.com.sg/news/eurokars-group-donates-an-ambulance-to-tan-tock-seng-hospital/