Strategic partnerships including credit card partnerships and sponsorships
Media relations and engagement (local and international)
Communications planning and implementation
Positioning, messaging and communications tools - conceptualisation and development of a wide spectrum of strategic communications materials including Ministers’ speeches, GOH speeches, press releases, annual reports, newsletters, industry e-zines, media FAQs, key messages and talking points, etc
Digital and social media channel campaigns and communications
Event management (local and international)– press conferences; product launches; corporate events; MICE, arts and entertainment events
International media educational/familiarisation visits
Investment promotion – marketing tools (presentations, brochures and multi-media content), IP platforms
Global media monitoring and evaluation
International investment promotion
Managerial and Supervisory Experience
Head of Marketing and Communications, Asia, Marsh & McLennan
Senior Vice President and Deputy Head, Group Communications, HSBC Singapore
News Editor of Power 98FM (a radio station under the auspices of SAFRA – Singapore Armed Forces Recreation Association)
Public and private sector experience and contacts
Actualizing critical projects from conceptualisation to execution and completion.
Applying well-honed analytical skills and strategic thinking.
Providing autonomous leadership and guidance to those under my charge.
Establishing synergistic rapport and networks with industry partners across a spectrum of key economic sectors.
Applying quick-witted and responsive editorial and communications instincts that demonstrate analytical ability and lateral thinking.
Thriving under demanding timelines.
Setting bold targets and achieving exponential results – quality articles and publications, and local and global media and marketing communications campaigns that achieve target media value and ROI, advertising sales, readership and circulation figures.
Key Media and Marketing Campaigns
Youth Olympic Games (August 2010)
APEC Singapore 2009 (Asia-Pacific Economic Cooperation Summit), Oct & Nov 2010
The Singapore Tourism Board Tourism Industry Conference, March 2010
Integrated Resorts Communications
Singapore Airshow (February 2008)
IMF/ World Bank Group Annual Meetings (or Singapore 2006)
United Nations Environment Programme (UNEP) Inaugural Champions of the Earth Awards 2006 and 2007
ASEAN Tourism Forum 2007 (ATF 2007 – 30 January 2007
ASEAN Food Trail 2007 (9 July 2007)
13th ASEAN Summit – Spouses’ Official Programme (20 November 2007)
Event management, and media and marketing communications campaigns of visual and performing arts blockbusters
My editorial experience spans over 10 years, ranging from print (magazines and newspapers) to broadcasting (radio and TV).
My reporting and editing experience ranges from news reports to commentaries and feature articles on a broad spectrum of subject-matter including local and global politics; business, financial and corporate news; arts, entertainment, culture and tourism; health, biotechnology and life sciences, and civil society and community issues.
My TV experience consists of the production and hosting of ‘live’ news bulletins on Channel NewsAsia, MediaCorp News.
Over the course of my career as a journalist, I conducted interviews with well-known personalities such as former US Secretaries of State Colin Powell and Madeleine Albright; former South African President Nelson Mandela; corporate chieftain Steve Forbes; Cambodian Prince Norodom Ranariddh, and former Prime Minister Goh Chok Tong, to name but a few.